GENE COOPER/THE SHAPERS TREE
- September 27th, 2012
- By genecooper
I was born in 1956 in Glendale, CA
and spent my years growing up between the San Fernando Valley and
Newport Beach. My father was a hard working carpenter/contractor from
the old school and my mom was a housewife with a serious artistic
streak. She made most of the things that we had, along with most of the
clothes worn by the girls, beautiful stuff. It was a creative
environment with constant projects in the works. Now as a surfboard
builder I find that I have one project after another, not totally able
to let go of any part of the process. This approach limits production
and growth as a surfboard company, but then, it’s more fun to report to
an art studio than to a factory.
I started surfing in 1966. A year
later when the short board era hit I started cutting down longboards and
re-glassing them. My Greg Noll film productions board was the first
victim and my neighbors beautiful Con followed. Between my friends and I
we probably ruined 6 or 7 good longboards but we were riding boards
that were the proper size so we were happy. Spending a lot of time in
Newport, I got into kneeboarding for a few years though 1970. When I
returned to surfing it was on a $25 1968 Hanson V bottom, other cheap
transitional’s, and old logs, then Greg Liddle’s.
In high school I met and started
surfing with Rick Pharaoh who got me on the right track with the
surfboard construction. Rick was a grade behind me and shortly after we
met he taught himself to shape and glass at a pretty high level. The
second board he built was as good as any I’d ever seen and these boards
were done in about 3 days, he was 16 years old and very talented, this
was in 1973. He became a pretty prolific backyarder almost overnight.
I became a shop rat in his garage, maybe sanding and polishing a
little, picking it up as I went along. He made boards for me(I owned
Pharaoh #2) and all of our friends. I sometimes had a hand in building
them. After the first few they were mainly hulls, inspired by Greg
Liddle, and mine were usually stringerless, I felt that flex improved
the performance.
In 1975 Rick had a job at working for
Lloyd Gist at California Foam Surfboards in Reseda. When he quit to go
build boats for Frank Butler at Catalina yachts I was his repacement.
He spent a day training me as sander/polisher and general pick up guy
at the shop, then I grew into most of the jobs around the place. Rick
returned now and then to guest as a shaper or laminator. There were all
kinds of guys coming though there doing piecework daily but the one
that stands out is Bob Petty, a burley and seasoned production guy who
would always show up with really big power tools. Rockwell 653 planer,
6000rpm Milwaukee Sander, etc. Bob was from the South Bay surfboard
industry mecca of the 60’s. He would hit the ground running but took
time to share some tricks, it was an real eye opener to see Bob work.
I joined the LAFD in January 1978 and
retired in August of 2009. Between ‘78 and ‘90 there was a lot of
surfing going on but not much surfboard building. By 1990 I was mostly
riding old 60’s logs, kept buying them, riding them, trading them,
riding them. Soon it became apparent that I had a Bing problem.
Longboarding had gone totally
progressive by 1990 but there were a small number of surfers who still
liked riding the old ones, These old Bings and the like were so…regal,
built to last, and high quality. They had a feel that you couldn’t get
from the new longboards that were the standard at the time.
COOPERFISH
So I got the tools out, bought the
materials, made stands and racks, and went after it after a 12 year
hiatus. Sent my wife on vacation and did the first batch of 13 in my
garage start to finish. Gathered components from 60’s Bings, Cons,
Webers, Ricks, mixed and matched. Started the Cooperfish label at that
time to strictly concentrate on vintage style traditional equipment. It
all came right back real easy. The batch was pre-sold to the surfing
firemen I worked with for $400 each.
Here’s the list of the Cooperfish workspaces:
Garage – 1992,
Malibu Storage Container – 1993-1995,
Home shaping room/Clyde Beatty glass shop – 1996 – 2001,
Cooperfish Factory, Ventura – 2001 – Present
By 2001 I had a bunch of board models
available. The demand for the traditional longboards had risen through
the ’90s and we were off to the races in a new factory. I brought
laminator in Sammy Cammack, sander/polisher Jeff Pupo, and pinstriper
Chris Fallon. Still keeping the volume low and paying attention to the
details with this small tight crew. Other craftsmen that have worked
in the factory are- Steve Huerta, Stan Fuji, Vince Felix, Kenny Edwards,
Zeph Carrigg, and Brian Michler.
PROJECTS
In 2005 Scott Hulet asked me if I
would like to build and donate an “art” board to this Surfrider
Foundation Auction benefit at Milk Studios in NYC. I shut down the shop
for a week to build this 12′ “slob job” gun. It ended up fetching
$9000 (!) for Surfrider thanks to a few very generous bidders. This got
me charged up on projects and benefits.
In 2009 I joined forces with
photographer Michael Moore and launched a calendar project that featured
20 boards that we built throughout the year. We had a launch party at
Hurley that raised money for The Veterans Adaptive Surf Camp through a
raffle. Then we then auctioned off the remaining 12 boards throughout
the year via Ebay with 20% of the proceeds going to The Surfing Heritage
Foundation. Each board started at $1 with no reserve which kept things
interesting. These boards ended up being my swan song to abstract color
because changes were already in the works.
In 2010 I was commissioned to build a
16′ elephant gun out of a huge slab of foam blank that the customer
provided. Jim Phillips did the stringers as he did with many of the
boards in the calendar project. I shut myself in the shop, this time
for several weeks, and went at it. The owner now has it on display at
the Surfing Heritage Foundation in San Clemente.
FULL CIRCLE
I was sitting in my van at Blackie’s
one morning watching the colorful boards go by and it hit me that I was
totally over the 60’s style abstracts. I felt the same about all the
board models that I’d been making for 10 to 15 years, Nosedevil, Hornet,
Device, Malibu Foil, etc. I’d been doing “greatest hits” on custom
orders for a while and just decided I was done with all that. The
demand remained but my passion was gone. Those models with the
abstracts were available in the “Cooperdesigns” label and were being
made by Eric Walden (shaping) and Brian Michler (glassing) in their
“12th Floor Foam and Glass” factory. Customers had a way to buy these
models and colors that they’d grown accustomed to and I was free develop
a new line of boards and experiment. I also wanted to keep a
minimalist theme which I always went for in my personal boards.
Flexibles- All the Cooperfish
longboards now are made of “tow” weight foam and glassed with double 6oz
flat weave volan with isophthalic resin, directionlly sanded
gloss. The core is heavy with a light shell and the boards have a very
tense flex. Also the consistent density seems to give the boards a
unique balance. Another plus is that they are very dent resistant. For a
weight reference: a 9′5 pig is about 27lbs and a 9′5 Foil is about
24lbs. I originally started this construction with pigs only but now
I’ve done Foils, Noseriders, and V Bottoms with very good results.
Speedhulls- the other half of my new
direction are hulls based on the C2 guns. A concave running out the
back to give it some drive. Classic foam glassed with double 6oz flat
weave volan, isophthalic resin, and directionlly sanded gloss.
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